How to post a TR (and "sell" a brand)

Here's a great post on Pinkbike on an adventure in the Maritime Alps in Provence, France (and a bit of Italy.)  The guy is obviously sponsored by Yeti, but that doesn't detract from the great trip report format.

http://m.pinkbike.com/news/the-lost-diary-2014.html

Edited to add: SRAM also figures pretty high in the "advertising"...

that is extremely cool looking.

they basically had an illustrator mark up all of those photos and then display them as one long line. the trip looked pretty great, too!