I didn't realize the Park border is Indian Lake east to Ticonderoga. ROOST needs to just explain up front who they represent.
I found the answer:
From the site-
"The Regional Office of Sustainable Tourism/Lake Placid CVB is a 501c6 not-for-profit corporation. ROOST is the accredited Destination Marketing Organization (DMO) for Lake Placid and Essex County, Saranac Lake, Tupper Lake and Hamilton County in New York."
The site should be called NORTHERN Adirondacks, USA.
CEO of ROOST James McKenna stepped away from his appointment to the ORDA Board of Directors due to potential conflict of interest.