https://www.pehub.com/2017/05/kohlberg-company-to-buy-newell-brands-winter-sports-businesses/#Newell bought Jarden which owned these brands to get Rubbermade so this is a good and expected move. The brands were on sale since late 2016. I think the price paid was a steal.
This company owns Troon Golf so special sport based businesses are not new to them.
if You French Fry when you should Pizza you are going to have a bad time