Ray, maybe none of my business, feel free to say so:
What metric do you look at for your videos? Views? Or maybe completed views?
Funny you should ask this question as we are always looking for where the curve is. Sometime something we produce that is under 3 minutes has the same relative curve to that of something 6, 10 or even more minutes. Often we find that videos that are longer, are watched more. Also, videos that are less polished get watched more, at least from YouTube. So, for us, we look for how long our viewers watching - watch time. View count, well that is good to have though meaningless; certainly on Facebook since they count a view from 3 seconds and if you have you device on autoplay - FB will count it as a view.
On average though, our videos are getting between 65 and 75% completion of view - which is high when it gets compared to content of similar length.
When we started this whole hobby, we would first email then once Facebook started to support video, we would put our videos there. Having had a Vimeo and YouTube account, we decided to then make our videos available on all places, eventually settling for YouTube for our Alba Adventures stories .... Still posting on our personal Facebook season 2 stuff. By season 3 (or really 5) we kept everything on YouTube and then this past summer, we decided to post our stories on Facebook as well as on YouTube - which has hurt our view count on YouTube - though has allowed us to develop two different audiences.. Not that we have much of an audience anyway ;).
Putting our work on Facebook has helped certainly with the number of shares and we are finding that people are indeed watching our work - relative to YouTube - we find that its still less view time - perhaps since on YouTube you have the fewest distractions. If someone is watching our story from our page via an embed - we find that they watch all of it - we think this is due to the fact that our site will have the fewest distractions.
Which film got the most traction, and what is your theory about why?
For our winter work - its
HOME - Mad River Glen
SOL Full Sunday - Jay Peak - our tribute to Rocky
Catskill Heaven - Plattekill
This year - with work going on both Facebook and YouTube - its hard to say.. Our latest works are getting thousands of views on Facebook with pretty high completion rates.
Currently our latest story "RESILIENCE " might be overtaking them all - then again, on Facebook so we will have to wait and see what the view time will be..
As for your theory - I think if the stories appear at locations of interest people will watch, irrespective of quality. If the film has soul, a story and it filmed at such special places like Mad River Glen or Plattekill or a Magic or even recently our Burke story - where these areas have seen their ups and downs, hardships, and hard Winters; it attracts more people to watch.
For us, we just truly love making stories. Its been a fantastic year for us as we have gotten better at making these, our stories are getting deeper (we think) and certainly we have become far better editors. We still are just Alicia, I and the kids. Hoping that this torch will carry on with our children as they grow.
Thanks Harvey and NYSkiBlog for letting us be here. I know we can or rather I can be a bit overwhelming to some of you.