I love coffee but am not that fussy about what I drink. That said, I prefer good coffee. Many Hinterlandians swear by their "Timmie's" (aka Tim Hortons) but, really, the stuff is swill, best to be avoided unless there is no other option.
Camping coffee is a big topic. Telemark Dave would probably bring a Minipresso and exotic beans, others swear by the Starbucks instant. Personally, I think that good ol' cowboy coffee can't be beat, especially if you spin the pot to settle the grounds: