What needs to happen to nix the winter storm naming thing is multiple weather companies need to have competing names and make it confusing. Everyone can agree on the tropical storm/hurricane naming convention, it isn't coming from a company using a name to drive its own increased viewership and imprints (and thus revenue). If TWC wants to name storms, then so should every other weather company as well... all with different names. That will fix it right quick.
The biggest winter storms will get their own names, any ways. Blizzard of 78? How about VDAY of 2007?
Though it is true, most big storms don't get those types of infamous remembrances. But I kinda like it like that... big winter storms that make me a happy skier happen far more often than dangerous hurricanes who's names are remembered for their horrific damage. A named snow storm takes out power and makes skiers happy for a day or two; who cares enough to bother with a name except to increase views and ratings and catch people's eyeballs on the click bait headlines.