Jay Peak Resort announced a dramatic decrease in ticket prices Tuesday, a decision the resort made in part thanks to new revenue streams at the mountain, including The Pump House, Jay's massive indoor water park.
"Having new profit centers succeeding at the pace they are gives us the freedom to apply pricing flexibility to areas like lift tickets," Jay vice president Steve Wright said in a statement. "Skiing and riding is why we're here and it's our responsibility to make what we believe is the best mountain in the East, an option for everyone."
http://www.boston.com/travel/explorene/specials/ski/blog/2012/10/jay_peak_drops.html
"You just need to go at that shit wide open, hang on, and own it." —Camp