I mean there's the core of a very cool idea there.
After really thinking about it...it's better than anything I could come up with, and the "hey wait a minute" factor could help it get noticed.
I just can't think of a concise, catchy, totally spot-on or better way to say it. (Anybody?)
Maybe Snowballs could come up with something.
"You just need to go at that shit wide open, hang on, and own it." —Camp