Harvey44 wrote
From Jay Peak's Blog, by Steve Wright:
Really, when this boils, it’s a nod to our season pass holders- the ones we have now and, sure, the ones we may pick up as a result of holding our brand to the fire. When you commit an entire season to one business—not just your cash but, more importantly your time, making some snow and staying open a few extra weeks as acknowledgment isn’t exactly an act of heroism on our part; based on who we are and how we’ve positioned ourselves, we’d be stupid not to.
That dude gets it. Nice work, Steve!
"This is pure snow! Do you have any idea what the street value of this mountain is?"