Had not seen it before, I like the format - it is easier to get a quick snow forecast. I would not pay for premium information. They seem to have enough sponsors to keep things going. Now they just need to do a credible job.
My buddy pays for it. He said its only $20 for the year. And, I think he gives a much more pinpointed forecast, ie. like for each ski area and I think it also has elevation related and extended forecasts in the pay site.